The Challenge:

Berries King of Shakes wanted their 5th store — a brand-new Drive-In — to feel like an event, not just another opening.

Our Approach:
We put together a campaign that ticked every box:

• PR & Press – securing coverage in the Telegraph & Argus
• Content Creation – photography & video ready for socials and PR
• Social Media & Ads – building hype before and after the launch
• Influencer Marketing – 15 creators invited, generating 400,000+ views with authentic UGC
• Community Engagement – inviting councillors & local figures to cut the ribbon

The Results:

• 300,000+ additional views across TikTok & Instagram via ads and social content
• 400,000+ influencer-driven views amplifying the campaign
• 500 customers across opening weekend
• Strong buzz online and offline, positioning the Drive-In as a must-visit spot