Capital Cars – Socials that turn into bookings

Capital Cars are a well-known Edinburgh taxi firm, but their social presence wasn’t matching the strength of the brand. We stepped in to build a simple, joined-up funnel from social to bookings.

We:

• Took over day-to-day social delivery on Facebook & Instagram with a clear monthly content plan (airport runs, app booking, 24/7 service, local posts).
  
  
• Created on-brand content – vehicle photos, short vertical videos and reusable graphic templates for promos and service posts.
  
  
• Ran Meta ad campaigns for awareness, app installs and web bookings, with ongoing creative and audience testing.
  
  

The result: a consistent, professional social presence and Meta campaigns that don’t just get likes – they drive calls, app downloads and online bookings.