The Challenge:

De Baga, an award-winning Indian restaurant in Leeds, wanted to create serious buzz around their new menu relaunch. The goal: get people talking online, draw in new diners, and cement their reputation as one of the city’s must-visit food spots.

Our Approach:
We pulled together a campaign designed to spark excitement and amplify reach:

• Launch Party – an exclusive event for local influencers and tastemakers.
  
• Influencer Marketing – creators sampled the new menu and shared authentic UGC across TikTok & Instagram.
  
• Content Creation – videography and photography to capture the dishes at their best.
  
• Media Buying – facilitated additional paid promotion via Leeds+ to extend campaign reach.

   

The Results:

• 300,000 views across TikTok & Instagram in the launch window
  
• Strong influencer-driven engagement and authentic UGC content
  
• Reinforced De Baga’s status as an award-winning dining destination